Web Site Search Engine Optimization

SEO or Search Engine Optimization is the process of making a web site most receptive to what the major search engines want to ensure a high ranking.
The highest positions in the search engines bring in the most traffic to your web site that in turn leads to more conversions and more money.

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Common SEO Mistakes that may lead to a penalty

Below you will find common mistakes that may lead to a decrease in relevancy and ranking.

You should always keep in mind that you should never try to trick the search engines with some spamming like technique. Sooner or later you will be penalized for that and such a penalty may cast you away from the result pages for more than 6 months!
Anyway, sometimes webmasters do not even know that they are doing something that is considered spamming, so here are some common mistakes listed.

Over Optimization
Mistakes like keyword stuffing and irrelevant contents.

Page cloaking is a technique that is used to deliver different pages/contents under different circumstances. Using cloaking for search engines is a well-known SEO mistake!

Duplicate Content
Any kind of duplicate content can hurt, even on your own web site, if different pages have exactly the same contents.

Excessive Reciprocal Link Building
Building reciprocals too quickly can hurt your rankings as well.

Excessive Cross Linking within the same Class C IP
Cross linking within the same Class C IP can be considered an attempt to reach relevancy without being relevant...

Reciprocal Linking to the Bad Neighborhood
Why you should not link to particular sites that are not accepted by Google and other search engines.

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