|Why is web site search engine optimization needed?|
How can a top search engine ranking affect your business?
The reason why most businesses aspire top ranking in the major search engines is, because a top ranking in Google and Yahoo can bring you thousands of unique visitors per day. In fact the results are much more profitable and astounding for your business when you reach top position, than when you try to gain prospects or interested visitors through marketing campaigns.
However, it is not that simple to reach top position than it had been some years ago. In order to rank high, your business or web site must be trusted by the search engines. Web site search engine optimization is required to achieve those desired results. Your website, especially the homepage and relevant subpages, must be accessible and relevant to the search engines. Relevancy is reached by focusing on ways that improve your chances to be valuable for visitors.
What is Over Optimization?
There have been a lot of SEO techniques around in the last 1 or 2 years that could rank you much higher, however, many businesses and web sites failed to remain on the top because they tried to trick the major search engines.
Google is apparently the most valuable source of visitors for most web sites and businesses on the internet, apart from the other two major search engines, Yahoo and MSN respectively. Anyway, Google has developed one of the most complex algorithms to differ between web sites that are indeed relevant and useful, and web sites that are just trying to trick the search engines. There are scores of techniques that failed and resulted in being penalized by Google. Go to Common Mistakes in order to find out about what to avoid when optimizing your web site. Anyhow, the main rule you should obey to is: Never try to trick the search engines. Sooner or later, likely in one of the next updates, they will penalize you for using unnatural techniques.
You can read on in the section How to start to get an idea on how to start your web site search engine optimization.